JUMMBO
CLIENT: Jummbo
LOCATION: Melbourne, Australia
CATEGORY: Doing things differently
SCOPE: Naming, Brand Identity, Website, Key Messaging
Jummbo is the latest platform in AI-powered sales tech, designed to simplify & streamline your prospecting and outreach. The creative thinking behind the entire brand buildout came from exactly that: That Jummbo takes something that’s usually a huuuuge mundane task, and simplifies it right down. Less mumbo. More Jummbo.
I worked with the team on bringing the brand to life, from the ground up—naming and all.
When the team came to me, they actually had a totally different name in mind, and I pulled the ol’ ‘Are you guys tied to this?’. (Luckily, the team are always open to hearing me out & let me run wild when I told them I knew I could come up with something stronger).
Very strategically, might I add, Jummbo is spelt with a double M, creating the word ‘umm’ within the brand name. I used this as a launchpad for building out the key messaging, which then translated perfectly across to the site.
Since the platform is about simplifying the entire process right down, I really wanted the identity to reflect that: this led me to land on something that was clean, bold, and straight to the point (and not forgetting an essence of fun in there too).
How is this different?
How do you take a category that’s old, tired, and outdated, and turn it into something that people actually want to engage with? That was the challenge with Jummbo. This brand identity is completely shaking up the CRM and sales space, not only with the app itself (as it’s the first to exist in the category), but also bringing a complete new energy to the space. It’s an expansive brand identity that is always changing and growing and evolving, with multiplying M’s and dynamic devices used throughout the brand, ensuring it’s always totally engaging — something else that doesn’t exist in this space. Less mumbo. More Jummbo.